UBS

Business Plan

A business plan is a written document that describes the business goals and a roadmap for achieving them. It is the written description of the future of your company. However, many new founders consider a business plan to be similar to a preamble. A constitution, but there is a big difference.

A business plan is not just an introduction to what the company is about. It is a written document that explains how business will be after a certain period of time. Put simply, a business plan is a guide that outlines your business goals, the business strategies you will use to achieve them, the problems and competition you will face, and the ways to solve them. You can use it to overcome them by teaching the people in your company the organizational structure, the marketing and positioning strategies, and the amount of resources you will need to do so.

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