A go-to-market (GTM) strategy discusses how a company might engage with customers to persuade them to buy a product or service while simultaneously earning a competitive advantage.
The purpose of a go-to-market strategy is to create a roadmap for delivering a product or service to the end consumer while considering factors such as pricing and distribution. A GTM strategy is comparable to a business plan, but the latter is more comprehensive and takes into account extra elements such as funding.
The GTM strategy will assist a company in determining why it is releasing a product, determining who the product is intended for, and developing a strategy for engaging with customers and convincing them to make a purchase.
Also, See: Event Chain Methodology
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