UBS

Go to Market Strategy

What is a Go to Market Strategy?

A go-to-market (GTM) strategy discusses how a company might engage with customers to persuade them to buy a product or service while simultaneously earning a competitive advantage.

The purpose of a GTM strategy is to create a roadmap for delivering a product or service to the end consumer while considering factors such as pricing and distribution. A GTM strategy is comparable to a business plan, but the latter is more comprehensive and takes into account extra elements such as funding.

The GTM strategy will assist a company in determining why it is releasing a product, determining who the product is intended for, and developing a strategy for engaging with customers and convincing them to make a purchase.

Also, See: Event Chain Methodology

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