UBS

Product Led Growth

What is Product Led Growth?

Product-led growth (PLG) is a customer-centric growth approach that relies on the product to drive customer acquisition, conversion, and expansion.

Product-led firms, as a contrast to sales-led businesses, which attempt to move a customer from point A to point B in the sales cycle, flip the traditional sales paradigm on its head. Product-led businesses enable this by providing the customer with the “keys” to utilize the product and assisting them in achieving a meaningful result while doing so. At this point, upgrading to a premium subscription is a no-brainer.

Also, See: Product Differentiation

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