Product Differentiation Meaning | What is Product Differentiation? | UBS
UBS
UBS App is now   Superworks  

  - don't miss our newly launched products!  

Know more

Product Differentiation

What is Product Differentiation?

Product differentiation is a marketing strategy that distinguishes a company’s products/services from its competitors. Successful product differentiation entails recognizing and articulating a product’s or company’s specific attributes while also emphasizing the distinctions between that product or company and its competitors. Product differentiation goes hand in hand with establishing a strong value proposition to make a product or service appealing to a target market or audience.

While many schools of thought assume that marketing is responsible for differentiation, this isn’t always the case. Instead, every department in the company plays a vital role in product differentiation.

What teams are in charge of differentiation?

  • Engineering 
  • Sales 
  • Support and Success 
  • Marketing 
  • Product Management

Also, See: Lifetime Value (LTV)

Get Started

Solving Real Business Challenges with a Robust & Impeccable System

Any Query? Reach Out To Us.

We are here to help you find a solution that suits your business need.

Watch a Demo

Get a visual representation of how we work!

Schedule Demo
Get in Touch

Our sales expert is just one call away to meet your needs.

Get In Touch
Start Chat

Have a question?
Chat with Us

Start Chat