UBS

Product Roadmap

What is a Product Roadmap?

A roadmap is a strategic plan that defines a goal or intended outcome, as well as the major tasks or milestones required to reach it.

It also serves as a communication tool, a high-level document that aids in the expression of strategic thinking—the why—behind both the objective and the strategy for achieving it. At a high level, this broad definition encompasses all of a company’s roadmaps, including marketing, IT, sales, finance, project-based teams, and anybody who’s job has any bearing on the company’s business goals.

Every team has a plan and strategy in place to achieve the company’s objectives. You can become lost in day-to-day task management when you’re busy executing the strategy. One of the most effective tools for getting above the fine intricacies and turmoil is a roadmap. Roadmaps provide a bird’s-eye view of what’s going on in your team or firm.

Also, See: Product Requirements Document

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