Gamification is defined as the concept of using operations, processes, and competition to encourage employee engagement. You can use the gaming environment and turn those features into a system that encourages consumer participation, engagement and loyalty. By using these techniques software engineers grab the attention of businesses and are able to see value added to their marketing efforts through new methods of interaction and innovation.
Gamification manipulates the human emotions of community, achievement, and reward to handle the business and incur maximum benefits out of it. It’s not about creating a new game for a business chain, necessarily, as much as it is taking an existing platform and making it into a fun experience. The experience of the venture is to motivate customers in terms of interaction, loyalty, and sales.
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