The Feedback Portal is an excellent tool for product managers to collect and handle consumer feedback. The Feedback Portal lets you remain on top of your customers’ most important needs, whether it’s a Portal shared with your end customer or with certain departments within your organization.
Without client input, a company can never know if its product is providing value to its customers. The product and go-to-market teams won’t know whether they’re cultivating loyal customers unless they know if they’re getting value.
Feedback is not the same as a survey, market research session, or focus group, which all take place at a specific time. Customers, on the other hand, should be able to find and use a feedback portal at any time. They can visit your site and post a message whenever they have an idea or are frustrated about anything.
Also, See: Customer Experience
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