Your consumers’ entire perception of their engagement with your company or brand is referred to as customer experience or CX.
The customer experience (CX) is the sum of a customer’s encounters with your organization, from browsing the website to contacting customer support to delivering the product or service they ordered. A great customer experience is essential to business success since everything you do affects your customers’ impressions and their decision to return or not.
A positive customer experience is important to your brand or business since a happy customer is more likely to become a loyal one and help you boost revenue.
Also, See: Competitive Analysis
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