UBS

Brainstorming

What is Brainstorming?

Brainstorming is a technique for generating ideas and sharing knowledge with the goal of addressing a specific commercial or technical problem in which participants are allowed to think freely. Brainstorming is a group activity in which everyone communicates their ideas as they come to them. At the end of the session, ideas are categorized and ranked for further action.

It’s vital to lay out the problem while planning a brainstorming session. A topic that is too narrow can limit thinking, whereas a topic that is too broad will not yield enough directly applicable ideas. The make-up of the brainstorming group is also crucial. It should include people who are intimately involved with the topic as well as those who may offer fresh and unexpected insights.

In a nutshell, brainstorming is among the most creative ways to solve problems and generate ideas. We can either come up with a fresh idea or expand on one that already exists. Because there are no hard and fast rules in brainstorming, it can be done alone or in a group.

  • To begin, a goal is established to determine what the primary goal of brainstorming is.
  • Once we have a certain aim in mind or a problem to tackle, we may look at the numerous challenges that may arise.
  • Furthermore, several parts of the problem or scenario are investigated, and solutions to the problems are listed.
  • In brainstorming, there is no structure, and no idea is considered incorrect. During the brainstorming meetings, all ideas are recorded, and some can even be combined.

Also, See: Change Management

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