Think of a welcome email as your readers’ first impression of your company and its brand. Welcome emails have the highest delivery, open, and click-through rates amongst the prospective employees. Your welcome email is usually friendly, inviting, and informative. The email message should “wow” your audience, thanking them for joining the conversation.
Send a welcome email as soon as your employee signs up to join the company. This way you can instantly introduce them to who you are as a company and what they can expect from your company. This way it becomes easier to build trust with your audience. Keep in mind that, when you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand so choose your words and deliverables appropriately.
Also, See: Appointment Letter
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