UBS

Employee Advocacy

What is Employee Advocacy?

Employee Advocacy is the promotion of a product, service, or brand by its own employees. Employees do this through their personal social media accounts or by word-of-mouth strategy. Organizations can instruct employees to support them by sharing branding content on their social networks. However, the most effective employee advocacy is rooted in freely offered communications from the workforce.

A good employee advocacy strategy will help employees to:

  • Boost brand messages and promotions, which will increase brand awareness
  • Positively share their experience with the workplace, giving people an inside look
  • ¬†Act as an expert and recommend the product/services to friends and family

Types of Employee Advocacy

  • Company Swag and Merch
  • Internal incentives and recognitions
  • Social media advocacy

Benefits of Employee Advocacy Program:

  • Increases brand awareness
  • Improves employee performance
  • Maintain control over brand messaging
  • Drives more qualified leads

Also, See: Employee Assessments

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