UBS

Buyer Persona

What is a Buyer Persona?

A buyer persona is a fictionalized version of your ideal consumer based on real-world data and market research. Buyer personas make the ideal customer you’re attempting to attract more human, allowing you to better understand them and choose the best marketing plan to convert them.

Demographics, prior purchases, behaviour patterns, motivations, and other quantifiable traits are used to create buyer profiles. The idea is to be as specific as possible, as detailed consumer personas can reveal a lot about where you should spend your time, money, and development resources. You will attract the most valuable leads and clients if you focus on the right things.

To construct your own buyer personas, think about how you can present a complete picture of who they are, including elements like:

  • Demographics – Age, gender, income level, and educational attainment 
  • Psychographics – Attitudes, beliefs, and personality
  • What was the key reason they purchased your product?
  • Where did they buy your product – at a store, online, or via a discounter?
  • What functions are most important to them when using your product?
  • What solutions does it offer – how does it improve their lives or address problems?
  • How frequently do they purchase it?
  • Objections – what makes them think they won’t buy it?
  • Is texting their only mode of communication, or do they prefer email or phone calls?

These descriptions and traits work together to help you visualize your target consumers so you can speak directly to them about their wants and requirements and show them why your product is the best option for them.

Also, See: Unique Selling Proposition(USP)

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