UBS

Value Proposition

What is a Value Proposition?

A value proposition is a company’s promise of value that explains how a product’s or service’s benefit will be delivered, experienced, and acquired. A value proposition outlines what makes a company’s product or service appealing, why a buyer should buy it, and how the product or service’s value varies from that of similar offers.

The value proposition is usually aimed at the company’s target market or clients. The proposal is a succinct, straightforward summary of the tangible and intangible benefits that will be offered to clients.

The ideal proposition should be able to instantly communicate the benefits to potential customers without the need for more elaboration. As a technique of communicating a company’s different points to target customers, each proposition must be distinctive.

Also, See: User Acceptance Testing

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