UBS

Features

What is Features?

Features are attributes that distinguish a product or service from others of its kind. A physical property or function of a product is referred to as a feature.

It’s the quality of the product that defines it. It’s possible that it’s integrated into the design. A feature, on the other hand, is not a product or service’s advantage. Customers purchase based on benefits rather than features.

Simply defined, features are a means of providing customers with benefits. A feature is a distinguishing aspect of a product or service that differentiates it from identical products.

Also, See: Benefits Realization

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