UBS

Kano Model

What is Kano Model?

The Kano Model (pronounced “Kah-no”) is a method of ranking product features based on how likely they are to satisfy customers. Product teams can compare the expenses of implementing a high-satisfaction item to assess whether or not adding it to the roadmap is a strategic move.

The Kano Model is one of many prioritization frameworks that product teams can use to help them prioritize projects. Kano, for example, can help teams figure out which features are likely to appease, if not exciting, clients. The Kano Model is frequently used by product managers to prioritize prospective new features by categorizing them.

The Kano Model is used by product teams to build a list of potential new features that are competing for development resources and roadmap space. The team will then compare and contrast these aspects based on two competing criteria:

  • The ability to delight clients.
  • The investment is required to put them in place.

Customer Delight vs. Implementation Investment Strategy is another name for the Kano Model.

Also, See: HERMES Method

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