Analyze site analytics to gauge which areas of the site have more traffic.
Perform various tests, analyze the data of the website & identify the trends that can lead to maximize ROI on organic channel.
Plan and manage the all tasks & ensure that the task is completed within the assigned time.
Optimize the landing pages for Search Engine Result Pages (SERP).
Analyze the ongoing keywords, use the Keyword Research Tools, and use it to create a massive impression among the customers.
Research and implement various SEO recommendations from the experts on the daily basis.
Do a rigorous competitive analysis to stay ahead of the others in the market.
Develop and implement various Link Building Strategies to direct maximum traffic towards your website.
Meet the development team and guide them on implementing various SEO practices from the starting so that it will be very convenient for you to get your website rank higher in short time span.
Work with the content marketing team to guide them through various content writing strategies for SEO which can be very useful for off-page optimization.
Give changes for website architecture, link & content to their concern department according to the requirements of SEO.
Contribute to companies Blog and other external communications.
Read the various article about upcoming SEO Strategies & try to implement them for your website to keep your content up to the latest requirements of the market.
Requirements
A minimum of 5 years experience in Digital Marketing.
Strong understanding of Internet Marketing principles.
Strong verbal and written communication skills.
Ability to prioritize strategically and analyze large sets of data.
Postgraduates with Marketing, IT or Communications degree and/or diploma preferred.
Proven 2-3 years of experience in website/web page SEO optimization (Google search)
Knowhow of technical SEO, on-page and off-page SEO
Experience in back linking
Knowhow of desktop and mobile SEO tactics
Understanding of search engine ranking factors, algorithms, site architectures, and strategies.
Expert in all areas of SEO including strong technical skills (HTML, site architecture, and content management systems)
Ability to anticipate or quickly react to the ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practices, and social triggers
Understanding of web analytics and the ability to derive meaningful insights for the creation of organic search strategies
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