UBS

Content Writer

Fresher: 0 position
Experience: 2 year Domain: B2B SAAS Product Geography: India Market Work Location: Remote (anywhere in India) Employment Type: Full time, Part-time, Contract base

Skills are required

  • Effective communication skills
  • Negotiation skills
  • Stress tolerance- to remain calm under pressure
  • Self-motivation and confidence
  • Target oriented
  • Customer service orientation
  • Active Listener

Roles & Responsibilities

  • Utilize SaaS industry best practices and familiarity with the organization’s mission to inspire ideas and content
  • Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
  • Conducting in-depth research on Saas industry-related topics in order to develop original content.
  • Developing content for blogs, articles, product descriptions, social media, PR articles, Email templates, Product guide, script and the company website.
  • Assisting the marketing team in developing content for advertising campaigns.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability.
  • Conducting keyword research and using SEO best practices to increase traffic to the company website.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
  • Write clear marketing copy to promote our products/services.
  • Prepare well-structured drafts using Content Management Systems.
  • Proofread and edit blog posts before publication.
  • Coordinate with marketing and design teams to illustrate articles.
  • Promote content on social media.
  • Ensure all-around consistency (style, fonts, images and tone).
  • Update website content as needed.
  • Aware of the latest trend and viral news.

Requirements

  • Experience content creation for enterprise technology or software industry.
  • Write marketing content to drive top-of-funnel awareness about SAAS B2B Platform.
  • Drive the entire marketing communication and collateral development for the target market.
  • Drive the content marketing initiatives like blogs, articles and social media the PR and Influencers Build.
  • Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.
  • High engagement modules with Linkedin, Facebook, Twitter, Instagram other social media platforms.
  • Have a thorough knowledge of search ranking factors and critical updates.
  • Keep pace with SEO, outbound campaign, search engine, social media and internet marketing industry trends and development.
  • SEM Strategy, Planning and Execution.
  • Ability to work independently, manage projects, and meet deadlines.

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